MSNBC.com visited Viking a few weeks ago to gather footage and information for their monthly online series “Made In America”. This ongoing series focuses on U.S. companies and how they are weathering the economic storm.
If you want to know what it takes to manufacture a product in the United States these days, just ask Fred Carl.
The founder, president and CEO of Viking Range, Carl virtually invented the market for half-ton, restaurant-sized stoves in the home, launching his company in the late 1980s, just as a cooking craze swept American kitchens.
Moving production offshore might boost profits, Carl said. But he’s as committed to staying in Greenwood as he was to his eight-year odyssey bringing 18,000 Btu burners to American kitchens.
“Allegiance is a big part of that, and by golly we are going to build in America no matter what,” he said. “We are going to work our brains out to make sure that we are able to do that and stay competitive. It’s just extremely important to us. This is our product. It’s made by us right here in the Mississippi Delta and we plan on keeping it that way. That’s just how we feel about that.” READ MORE
Viking battles to keep manufacturing in U.S. By John W. Schoen, Senior Producer