Factory Builder Stores’ Austin, Texas, showroom combines high design and high tech to boost business.
Many showrooms in the industry have beautiful products and creative layouts. The Factory Builder Stores’ Austin, Texas, showroom has both, but that’s not what makes it special. Modern technology and an effort to get clients engaged in the shopping process combine to create a truly unique—and effective—retail space.
The ProSales Excellence Award–winning showroom gives visitors a full sensory experience, drawing them in without relying on high-pressure sales techniques.
“They did two things that I think are brilliant: capturing information and creating a great experience. The thing we need to teach our inside salespeople is to capture information to follow up. I love the digital sign-in.” – ProSales Excellence Awards Judge Rick Davis
As a whole, the showroom is designed to have a flow that leads people through in a leisurely way that doesn’t overwhelm them. The showroom is also designed to appeal to several senses: In addition to seeing the products on display, customers can smell coffee, cookies, and other dishes that may have been recently prepared, and can touch and operate the appliances themselves.
According to Factory Builder Stores, no other appliance distributor in Texas, possibly even the country, offers…